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Leadership is Passé - Neuroleadership is In

Ayala Pinkweiss

Have you ever thought about how your employees' brain functions?

What evokes resistance or obstruction, why do employees really quit jobs and how can you encourage collaboration and employees’ engagement?

If you thought that offering inflated salary or signing bonuses and stock options would make them stay with you longer I suggest you rethink it. Research shows that only 36% of U.S. employees are engaged in their work and workplace, which matches Gallup's findings of engaged employees in 2020. The numbers of worldwide research are scary: only 20% of employees are engaged at work. It is clear that focusing just on benefits is no longer sufficient.

In this challenging era called “the disruptive world” organizations are constantly looking for new ways to unlock employees’ potential especially millennials, attract new talents and increase their engagement.

In today’s competitive labor market, it is imperative of managers to understand more deeply, what motivates people.

Here is where Neuroscience Studies become useful. Neuroleadership refers to the application of discoveries from the neurosciences to the field of leadership by by analyzing how individuals make decisions, solve problems regulate their emotions, collaborate with others, and accept change in a social environment (Ringleb and Rock 2008). To simplify things I would like to say that metaphorically the brain operates like a computer. Any computer runs by an operating system, which manages the computer's memory and processes. According to Wikipedia: A computer program is a sequence or set of instructions in a programming language for a computer to execute. Metaphorically, we can say that a human software written in our brain shapes our thoughts and behavior. Most of the program is coded rapidly throughout the ages of 0-35, but it continues to be formed in the following years. 

Managers who want to lead people successfully need to acquire two basic tools: the first one consists of the “universal rules” governing the human brain. The second tool is a set of guidelines to identify your employees’ “personal software”: what motivates them and what discourages them. This may sound a little overwhelming, but after taking a NeuroLeadership workshop, you will acquire significant skills of a Neuroleader.

Such a workshop will teach you:

  1. How the “human software” is written and where it is encoded?
  2. What are the mechanisms existing in our brain that influence our rational and irrational decisions?
  3. What are the laws of the human brain that are relevant to workforce?
  4. What are the five most important parameters, which will make your employee engaged and committed to you and to the organization?
  5. What are the critical mistakes in management that you should avoid?

To sum up, for organizations to survive and succeed through disruption it is necessary for their leaders to learn and implement Neuroleadership methodology, a cutting-edge Leadership approach.

I have always believed that being a leader is not a personality trait lucky people are born with but rather a skill that must be learned and nurtured. At present, I am even more confident about it than ever: Neuroleadership has become a profession you need in order to create and instill the right growth mindset in your teams. Do not underestimate the importance of this field, the future of your organization rests on your shoulders. For more questions, please do not hesitate to write to me.

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